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A Nontraditional Application of Triberr: B2B Marketing

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Triberr LogoTriberr. Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. It is a lightening rod application.

  1. I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them.
  2. I use Triberr.

No, despite the reputation Triberr has with some people, these points are not contradictory.

As a marketer, if your social media program includes establishing individuals as participants in industry conversations, Triberr should be on your radar. [Read more…]

B2B Social Media Opportunities [#B2Bchat Recap]

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Join #B2BChat on Twitter every Thursday at 8:00 PM EasternIn our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities. [Read more…]

Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

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Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam.

Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature. Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. (For a great balanced review of Triberr, see Neal Schaffer’s (@nealschaffer) Review of Triberr.)

This week, it could have changed. On November 1, Triberr removed automatic tweeting. However, for all the discussion Triberr has created in the past, the silence that has followed has been deafening. No one is talking about the change and Triberr’s detractors are not even aware of it. [Read more…]

Beyond Lists: Use Filters to Manage Twitter

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We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

If your Twitter stream clogs up every evening with color commentary on a TV show, filters can remove it, without unfollowing people you otherwise appreciate. If auto-post applications are filling your stream with drivel, filters can cut through it.

Filters change the list/follow/unfollow decision, giving you more control over the tweets you see from each person. The difference in the stream of a single person may be minor, but across even 50 people, filters can be the difference between a stream of noise and a source of content and conversation. [Read more…]

Can We Save Twitter From Ourselves?

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Canyon ItaimbézinhoTwitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel.

If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display.

The societal norms for Twitter have yet to be established. The fact there are so many posts on Twitter etiquette is proof. A Google blog search for “Twitter Etiquette” returns 32,000 results, to just 11,000 for “Dinner Etiquette”.

If Twitter is no longer an effective channel, like Kary Delaria postulated in Three Reasons Twitter is Beginning to Suck, the problem stems from how people are building and evolving their own communication channels on Twitter. [Read more…]

When Measurement Misleads: A Lesson From Triberr’s Downtime

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I’ve have been using Triberr for about two months. Last week, Triberr was down for upgrades. All of a sudden, my posts, normally shared by 25 to 30 tribe members, didn’t have any automated support.

What’s Triberr? It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members.

Over the last month, the traffic here from Triberr has steadily increased. I was hooked on the numbers and started to see the increasing traffic numbers as success. But it wasn’t my success, it was Pam Moore’s and Michael Brenner’s success. I was simply fortunate to have been invited into their tribes.

Suddenly, despite the warnings I give others, it happened to me. I was focused on the metrics and forgot why I started blogging. I let measurement trump purpose. [Read more…]