Livestream — B2B Digital Marketing

B2B Marketing Meets Video: Insights from 21 Marketers

April 9, 2012 By Eric Wittlake 4 Comments

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet.

Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care, how to get started, production quality and tools and resources. A summary transcript from the discussion is below and is worth reviewing, there were a number of insights as well as individuals in the discussion worth connecting with.

Here are a few of my key takeaways from the discussion: [Read more…]

B2B Social Media Opportunities [#B2Bchat Recap]

January 16, 2012 By Eric Wittlake 6 Comments

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities. [Read more…]