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Pinterest: How To See Who Pins Your Content & How Much Traffic They Drive

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Reese's Cups in Magnifying GlassThe latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.

Fortunately for marketers, Pinterest is one of the easiest platforms to track.

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Here is how to get the same information about Pinterest, even if you aren’t using Pinterest. [Read more…]

Is Focusing On Your Audience Getting In Your Way?

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St Petersburg Pier as seen through rear view mirrorOf course not! As B2B marketers, focusing on your audience is absolutely critical.

However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in. But what will they be interested in and using in 6, 12 or 24 months?

If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. [Read more…]

20 B2B Marketers Losing their Brand on Pinterest

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Pinterest LogoPinterest is the marketing flavor du jour. Media and press are touting the ability of Pinterest to drive traffic and the time spent on Pinterest.

Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. [Read more…]

B2B Social Media Opportunities [#B2Bchat Recap]

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Join #B2BChat on Twitter every Thursday at 8:00 PM EasternIn our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities. [Read more…]