B2B Marketing, Digital Media and Marketing Strategy
What would a jet engine say if it was on a social network?
The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network.
But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? [Read more…]
In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.
Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.
Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities. [Read more…]
We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.
If your Twitter stream clogs up every evening with color commentary on a TV show, filters can remove it, without unfollowing people you otherwise appreciate. If auto-post applications are filling your stream with drivel, filters can cut through it.
Filters change the list/follow/unfollow decision, giving you more control over the tweets you see from each person. The difference in the stream of a single person may be minor, but across even 50 people, filters can be the difference between a stream of noise and a source of content and conversation. [Read more…]