Social Media Management — B2B Digital Marketing

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam.

Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature. Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. (For a great balanced review of Triberr, see Neal Schaffer’s (@nealschaffer) Review of Triberr.)

This week, it could have changed. On November 1, Triberr removed automatic tweeting. However, for all the discussion Triberr has created in the past, the silence that has followed has been deafening. No one is talking about the change and Triberr’s detractors are not even aware of it. [Read more…]

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

If your Twitter stream clogs up every evening with color commentary on a TV show, filters can remove it, without unfollowing people you otherwise appreciate. If auto-post applications are filling your stream with drivel, filters can cut through it.

Filters change the list/follow/unfollow decision, giving you more control over the tweets you see from each person. The difference in the stream of a single person may be minor, but across even 50 people, filters can be the difference between a stream of noise and a source of content and conversation. [Read more…]