B2B Marketing, Digital Media and Marketing Strategy
B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation, or lead generation, as if they are right for everyone and we just need to do them well.
However, the people B2B marketers want to reach are ultimately trying to solve a challenge or embrace an opportunity based on their unique business.
Shouldn’t B2B marketing solutions be just as unique? [Read more…]
Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015.
What are the key challenges to B2B inbound marketing, how does inbound marketing change the type of content B2B marketers need to create and what tools are critical to inbound marketing?
These are some of the questions discussed during #B2Bchat on March 15, and I had the privilege of moderating. Here are my key takeaways from the discussion. [Read more…]
The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation.
Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?
These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter.
As always, there were some great insights shared during the chat. Here are my key takeaways from the discussion. [Read more…]
In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.
Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.
Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities. [Read more…]
What are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012?
We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Highlights from the discussion along with additional commentary on each question is below. [Read more…]
Thursday’s B2Bchat discussion focused on content marketing for B2B. Highlights from the discussion along with my own summary and commentary are inline below. You can also see the summary on Storify. [Read more…]