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Google Analytics Is Underreporting Results from Twitter

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Question MarkB2B marketers are undervaluing Twitter’s contribution to their business.

That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming), but it’s true. It is happening because web analytics packages are dramatically underreporting traffic from Twitter.

How many leads came from Twitter? How many website visits? How many purchases? When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. [Read more…]

Pinterest: How To See Who Pins Your Content & How Much Traffic They Drive

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Reese's Cups in Magnifying GlassThe latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.

Fortunately for marketers, Pinterest is one of the easiest platforms to track.

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Here is how to get the same information about Pinterest, even if you aren’t using Pinterest. [Read more…]

B2B Marketing Metrics [#B2Bchat Recap]

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Join #B2BChat on Twitter every Thursday at 8:00 PM EasternWhat are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012?

We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Highlights from the discussion along with additional commentary on each question is below. [Read more…]