You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter.
Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.
Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. [Read more...]
Like this post? Subscribe to be notified of future posts!
The hardest mistakes to avoid are the ones that don’t look like mistakes at all. 
Is your B2B marketing activity still built around a series of campaigns?
As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. 
The hardest mistakes to avoid are the ones that initially look like the right decision.
“Overall, a 30% increase in positive Tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising.”
It’s true. When people share too much, we tune them out. We only half-listen, or we just walk away.
Picture an old town. 
Advertising is dead (again). The latest killers are the social media and content marketing stars.
B2B content marketers are hiding behind false excuses for their content marketing challenges.
I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at 
