B2B Marketing, Digital Media and Marketing Strategy
A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster.
Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.” [Read more…]
There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself.
In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months ago.
Until I actively engaged in social media, you could not anticipate the type of return I would see. The real results from my social media involvement have nothing to do with numbers. Not only has it exceeded my expectations, the return has come in areas I never considered.
Over the last few months, I have had exposure to pre-launch initiatives from a number of companies, including Bizo’s Switchboard, which I was able to share here the day it was released.
I have developed new industry relationships, some with people I have had tremendous respect for over the years, but who hardly knew I existed before. I’m awed by this democratizing power of social media. [Read more…]
The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “Branding Doesn’t Work in B2B“). With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? And what does that have to do with a woozle?
Woozle’s live in the hearts and minds of Pooh and his friends. And most importantly, woozle’s change behavior in the Hundred Acre Wood.
Like a woozle, your brand [Read more…]