B2B Marketing, Digital Media and Marketing Strategy
A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster.
Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.” [Read more…]
This morning, eConsultancy posted Twitter isn’t very social: study, a review of recent research from Yahoo, taking the position that Twitter is not a social network. In fact, they question if Twitter is more of a broadcast medium than a social medium.
The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive? It’s not.
Online advertising has a major perception problem. Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. What matters is perception has turned public opinion, and Congress, against practices in the industry.
Bolstered by reporting like What They Know from the Wall Street Journal, regulatory scrutiny is coming. [Read more…]