B2B Marketing, Digital Media and Marketing Strategy
As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough.
Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?”
Here are six areas that struck me. No, they aren’t new. But they are places many B2B marketers, including myself, should be doing so much more. [Read more…]
Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs, exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change.
Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. Underlying the new demand generation activities will be two key changes.
[Read more…]