Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. [Read more…]
12 B2B Marketing Predictions for 2012
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012.
Content Marketing
1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources. High quality editorial, analysts and recognized thought leaders will rise above the clutter based on their names and reputations. [Read more…]