B2B Marketing, Digital Media and Marketing Strategy
![The B2B Content Solution: [Easy Button]. Warning: Will effect quality and results](http://b2bdigital.net/wp-content/uploads/2013/06/Easy-Content-Warning-Button-300x251.jpg)
There are easy ways to create good content, right?
No. Sorry.
Creating good content is hard. And it’s getting harder.
If you take the content shortcuts that are recommended by so many self-labeled content marketing experts, you will be sorely disappointed in the long run. [Read more...]
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![Your Leads Are Crap!! [Man yelling at cowering marketer]](http://b2bdigital.net/wp-content/uploads/2013/06/Your-Leads-Are-Crap-300x240.jpg)
Congratulations, you are a B2B content marketer.
You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners.
You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content.
There’s just one little problem: the leads are crap. [Read more...]
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Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence.
It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior.
But what would happen if Klout achieved this goal and every person became more influential? How would it impact you as an individual and as a B2B marketer? [Read more...]
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You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes.
The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.
To make this list, tactics must be cost effective, measurable and scalable. In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers. [Read more...]
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Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well.
So how do you pair your outbound marketing activity with your inbound marketing?
Here are six ways outbound marketing can support and scale your inbound marketing efforts and some of the channels that are appropriate for each one. [Read more...]
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If online advertising isn’t a meaningful part of your B2B marketing program, you may have dismissed the recent uproar caused by Firefox’s decision to block third party cookies.
However, it doesn’t just impact online advertisers. Many B2B marketers will be impacted as well.
One of the biggest casualties will be your campaign microsites. [Read more...]
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You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter.
Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.
Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. [Read more...]
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The hardest mistakes to avoid are the ones that don’t look like mistakes at all.
Last week we shared 5 B2B marketing mistakes that are hard to avoid, and asked for your contributions to complete the list.
Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. [Read more...]
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Is your B2B marketing activity still built around a series of campaigns?
Q1: Security
Q2: Cloud and Mobile
Q3: Lower Cost
Q4: Compliance
Like an old Model T, it might look nice, but it just isn’t practical anymore. [Read more...]
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As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere.
But what about those hidden gems, the people that don’t post frequently, will still have a conversation and don’t seem to always share the same thing or spout the same idea? They will add the variety and perspective your Twitter stream just may be missing.
Here are 15 hidden gems B2B marketers should be following. They cross a range of topics, but all focus on B2B directly or add perspectives I’ve consistently found valuable for B2B. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else. [Read more...]
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I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.
Views expressed are my own.
