B2B Marketing, Digital Media and Marketing Strategy
If online advertising isn’t a meaningful part of your B2B marketing program, you may have dismissed the recent uproar caused by Firefox’s decision to block third party cookies.
However, it doesn’t just impact online advertisers. Many B2B marketers will be impacted as well.
One of the biggest casualties will be your campaign microsites. [Read more…]
Marketing automation is built on the premise of delivering the right communication to the right person at the right time.
Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content.
This is the virtuous cycle behind the communications in marketing automation. When any element of the cycle falls short, the entire cycle breaks. [Read more…]