Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective:
- Be found through the recommendation of others.
- Delight those that find you.
According to Hubspot, a leader in inbound marketing, the definition of inbound marketing is “marketing focused on getting found by your customers.” The most common functional definition of inbound marketing is the combination of search, social and content. [Read more…]