B2B Marketing, Digital Media and Marketing Strategy
It’s true. When people share too much, we tune them out. We only half-listen, or we just walk away.
In social media, we do the same thing. We skim over the update from the chatterboxes, not giving them the same attention as updates from others we see less frequently in our stream.
Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. In a bad way. [Read more…]
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage.
If you know me, you probably know that I am part analyst, part geek, and looking to peel back one more layer of the onion whenever I have time. In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer.
Here is some of the information you can discover with a few minutes on Twitter and bitly. [Read more…]