B2B Marketing, Digital Media and Marketing Strategy
According to research from the Content Marketing Institute, B2B marketers are now spending 26% of their budget on content marketing.
What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. [Read more…]
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage.
If you know me, you probably know that I am part analyst, part geek, and looking to peel back one more layer of the onion whenever I have time. In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer.
Here is some of the information you can discover with a few minutes on Twitter and bitly. [Read more…]