“Overall, a 30% increase in positive Tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising.”
That is an impressive statistic, quoted directly from a Twitter infographic and attributed to a study by Deloitte. With the inclusion of a big name audit and consulting firm doing a study of 100 different game releases, it has all of the marks of credibility.
Unfortunately, it isn’t true. [Read more...]
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Advertising is dead (again). The latest killers are the social media and content marketing stars.
At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash.
If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Period. 
It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y?
Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation.
We see the predictions every year: This will be the year of mobile!
Successes and failures spill over into social media. But they are rarely social media successes or failures. They are successes or failures reflected in social media.
I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at 
