Mute Represents Everything Wrong with Twitter Today

Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed.

If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam.

But mute? The only reason Twitter needs a mute button is the platform’s addiction to reciprocity. [Read more…]

LinkedIn Has Opened the Content Marketing Floodgates

Linkedin Centipedes at 2010 Bay to BreakersLinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson.

It seems like the perfect opportunity, but it is brand new territory. What should you expect going in? How should you approach it?

Although it has only been available for two weeks, and only to a handful of people, here are my initial expectations. [Read more…]

Why The Analysts Are Wrong About Twitter’s Ad Platform

Media Buyers Are Dinosaurs: Picture of a FossilWhat happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more.

About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter.

The analyst’s conclusion? Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 on 1/21).

My conclusion? The majority of media buyers are doomed. And Twitter will be just fine. [Read more…]

A New Way To Connect Twitter To Lead Generation

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts.

In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter.

There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing.

Here is a better way, along with actual results, that companies can use to drive leads through social media. [Read more…]

LinkedIn Just Went Into the Publishing Business

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors. [Read more…]

QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise, the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi).

If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name.

Here is how QuinStreet introduces themselves on their website: [Read more…]

12 B2B Marketing Predictions for 2012

B2B Marketing Prediction PostI was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012.

Content Marketing

1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources. High quality editorial, analysts and recognized thought leaders will rise above the clutter based on their names and reputations. [Read more…]

#NewNewTwitter: A New Opportunity for Marketers

Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at

Compared to this change, the previous change to New Twitter (the current interface) was minor. This is a major change and for marketers, it is a far more interesting change. New brand pages give marketers a new home, but the changes to everyone’s stream is where the real opportunities are. [Read more…]