Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core.

Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach. During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing.

With more content competing for attention every day, is it time to add these alternatives to your inbound marketing plan? [Read more…]