B2B Marketing, Digital Media and Marketing Strategy
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list.
So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? This guide will get you started. [Read more…]
An efficient and well targeted online advertising program often means the difference between merely average and outstanding results. However, there is very little quality research available for online planning in B2B.
Here are some of the common challenges marketers face planning a B2B advertising program: [Read more…]