You Manage What You Measure.
This should be a call to ensure you measure your social media activities, and to measure them correctly.
One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media.
Before you continue, ask the following questions: [Read more…]