LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson.
It seems like the perfect opportunity, but it is brand new territory. What should you expect going in? How should you approach it?
Although it has only been available for two weeks, and only to a handful of people, here are my initial expectations. [Read more...]