What Online Marketers Know About You

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want.

How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in. [Read more…]

New Research: B2B Content is a Dead End

Dead End, DeKalb, ILAccording to research from the Content Marketing Institute, B2B marketers are now spending 26% of their budget on content marketing.

What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. [Read more…]

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for.

Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake. [Read more…]

Give Us Freedom! Lessons for Corporate America

American Flag

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed.

The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in. [Read more…]