6 Ways B2B Marketers Are Falling Short Today

Marketing Roller CoasterAs I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough.

Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?”

Here are six areas that struck me. No, they aren’t new. But they are places many B2B marketers, including myself, should be doing so much more. [Read more...]

Are Machines the Future of Marketing?

Watson on JeopardyThe idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched.

When IBM’s Watson can tackle healthcare issues, marketing advice from machines doesn’t seem so unlikely anymore.

As marketers, we will soon be the managers of the machines that are managing our marketing. Are you ready? [Read more...]