B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising.
However, many B2B marketing groups are continuing to use the same targeting options they mastered in print and direct mail, simply applied to newer digital marketing tactics.
Today, B2B marketers have many new options available. Below are 7 options and potential providers for each one. [Read more...]
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Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. 
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when.
B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with.
You go to Macys.com and you see baby clothes prominently featured on the homepage. You sign up for the newsletter that promises daily special deals on baby clothes and toys. It is a no-brainer, your first child is on the way.
I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at 
