You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes.
The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.
To make this list, tactics must be cost effective, measurable and scalable. In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers. [Read more...]
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Advertising is dead (again). The latest killers are the social media and content marketing stars.
B2B content marketers are hiding behind false excuses for their content marketing challenges.
Looking at most B2B marketing, the answer is clearly “no, you don’t.” You do not trust your content to tell your story, grow your audience or sell your solutions. Instead, you put your trust in your outbound marketing and sales process.
In B2B marketing organizations, content marketing aims to help buyers buy. Right? 
Distraction is constant in our technology and communication-fueled lives. Email alerts, Facebook replies, tweets, Google’s red box, … 
Inbound marketing is all about your content, right? If you use the 
B2B marketing is complex. Sales cycles are long, measurement can be convoluted, and segmentation, lead scoring and sales and marketing alignment take traditional marketers into uncomfortable spaces.
Is your strategy and organization up to the task?
I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at 
