Advertising is dead (again). The latest killers are the social media and content marketing stars.
Not so fast.
Marketing is a spectrum. At one end might be the experience someone has using your product or service as you intended. At the other might be a tiny mobile banner or a transit bench on a side street.
Advertising isn’t dead. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. [Read more...]
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Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do.
You have agonized over your copy, crafting something with depth and nuance. You tell the story around the table of how the message and design combine to illustrate your brand’s superiority. 
Among paid media and advertising tactics, lead generation programs are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.
I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at 
