What type of online marketing just pisses people off? In part one, I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Today many brands avoid pop-ups for just this reason.
So what are marketers doing today that lacks respect and upsets their audience? Where is the next revolt? Here are my top five marketing tactics that upset people, and predictions for what shape a revolt will take. [Read more…]