Sitting in a meeting recently and reviewing various B2B sites, someone said “they even have a promotional offer with pricing on their site.”
It wasn’t a complement of their marketing prowess or focus. It was a knock, the final proof that this B2B marketer did not know how to market.
Say what? Solution selling and never undermining your value are anthems in marketing. But has it gone too far? Not everyone will compete on price and promotion, but does that mean no one should? [Read more…]