What Will Marketing Look Like in 2030?

We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.

Innovation is happening so quickly that predictions like this are a fool’s errand, but for the sake of Caleb and discussion, here are trends I see that I believe will continue to carry through the next 18 years. [Read more...]