B2B Marketing, Digital Media and Marketing Strategy
We see the predictions every year: This will be the year of mobile!
Every year, the prediction falls short and every year the pundits dust it off and bring it back out.
It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. [Read more...]
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We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.
Innovation is happening so quickly that predictions like this are a fool’s errand, but for the sake of Caleb and discussion, here are trends I see that I believe will continue to carry through the next 18 years. [Read more...]
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I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.
Views expressed are my own.
