Inbound Marketing vs Outbound Marketing: The Real Difference

Outbound marketing is about interruption. Inbound marketing is about discovery.

But so what? We have all been interrupted and had it lead to something wonderful. We have all turned to Google or social media and discovered things that are completely useless or misleading.

So why is inbound marketing a better way to market?

The difference is friction. [Read more…]

A New Definition for Inbound Marketing

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective:

  • Be found through the recommendation of others.
  • Delight those that find you.

According to Hubspot, a leader in inbound marketing, the definition of inbound marketing is “marketing focused on getting found by your customers.” The most common functional definition of inbound marketing is the combination of search, social and content. [Read more…]