B2B Marketing, Digital Media and Marketing Strategy
Question everything you hear, see or read.
Yes, everything.
The only thing you can rely on is your own understanding and knowledge, developed through your own investigation and experience. [Read more…]
Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all.
Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs. But as this story illustrates, that doesn’t mean inbound marketing or other modern marketing tactics are always good advice. [Read more…]