In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value.

But how do marketers reach a large audience with their content? Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough.

In the past, marketers relied on advertising and PR to get to these audiences, but those approaches mean the marketer’s own content is still a step removed. Today, there is an emerging third option that allows marketers to distribute quality content at scale: native advertising. [Read more…]