You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter.
Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.
Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. [Read more...]
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