The Real Challenge for B2B Content Marketers

B2B Content Marketing Challenges Chart from CMIB2B content marketers are hiding behind false excuses for their content marketing challenges.

According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). (source)

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).

Only 39% report a lack of budget. At the very bottom of the list are lack of buy-in/vision (22%) and finding trained content marketers (14%). (source) Similarly, the Curata survey shows only 7% say senior level buy-in is their biggest challenge.

The content marketing community is misleading itself. The real root problems aren’t producing enough content, limited budgets or staff, particularly as only 14% have problems hiring! [Read more...]