Why Most B2B Advertising Doesn’t Matter (And Steps To Fix It)

AttentionIf your marketing requires an explanation to your audience, it has missed the point.

If you expect your audience to stop and think about your ad, you don’t comprehend yet just how unimportant ads are to your audience.

As marketers, you agonize over creative and messaging. You study it. You dissect it. You inspect every nuance. You treat it like a piece of art, to be savored slowly. [Read more…]