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8 Tips for Evaluating B2B Online Advertising Opportunities

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Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with?

Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there.

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. [Read more…]

Content Syndication Options for B2B Lead Generation

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Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers.

Definitions:

  • Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.
  • Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs.

As demand for B2B lead generation programs increases, new providers are springing up, sporting slick new websites, massive email databases, lower costs and brand new approaches.

As the landscape changes, here are some of the benefits and drawbacks [Read more…]