B2B Marketing, Digital Media and Marketing Strategy
That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors.
So should B2B organizations shutter their social media efforts or reduce their investments? No.
Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media. [Read more…]
According to recent research from IDC, lead generation is a top B2B marketing priority, and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. (Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)
One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need.
However, based on recent research from DemandGen Report, marketers are turning away prospects [Read more…]