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Content Marketing Advice: Stop Competing with My Children!

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KELLER LOVES PLAYING IN THE LEAVESToday, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional.

To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches. Content that offers us something beyond your brand and message.

However, content is merely the vehicle. The future of marketing is about attention. Attention that today is focused on our priorities at work and at home. Priorities that include current projects, long term plans and a hug from our children when we get home. [Read more…]

Are Smartphones Making Us Stupid?

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Text On The BeachSmartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings.

But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time. For intensive tasks, most people still return to their desktop or laptop (ever try building a financial model on a smartphone? I wouldn’t recommend it).

Likewise, the attention mobile devices claim limits the attention we give other activity. [Read more…]