Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing.
However, opinions and knowledge of inbound marketing vary widely among B2B marketers.
Dan Hanssel (@dannyhanssel) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues. The result was not only some good advice for marketers, but also a window into the varying opinions marketers hold about inbound marketing, testing, budget allocations and more.
Brief highlights from the discussion are below, or you can see them here on Storify.
Do you want to respond to one of the statements from the chat? You can respond in the comments below or on Twitter using the hashtag #B2Bchat!
You can join us for the next B2Bchat on Twitter, every Thursday at 8:00 PM New York time.