As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. The variety of responses and the disagreements among participants on reporting structures, aligning goals and the best approach to training is its own additional insight into each of the questions. Clearly, sales and marketing have a long way to go in order to be fully aligned if marketers can’t even agree on the best approach!
Read on below for a brief recap of the discussion, and join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter. Follow @B2B_chat for announcements of the topic each week.