10 Ways to Kickstart Your Inbound Marketing Program

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more.

Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.

Traditional B2B marketers face a challenge. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. You want to change, but investing in inbound ahead of significant results throws a wrench in your budgeting and planning. [Read more…]

B2B Marketing Meets Video: Insights from 21 Marketers

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet.

Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care, how to get started, production quality and tools and resources. A summary transcript from the discussion is below and is worth reviewing, there were a number of insights as well as individuals in the discussion worth connecting with.

Here are a few of my key takeaways from the discussion: [Read more…]

B2B Social Media Opportunities [#B2Bchat Recap]

Join #B2BChat on Twitter every Thursday at 8:00 PM EasternIn our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities. [Read more…]