LinkedIn Just Went Into the Publishing Business

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors. [Read more…]