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Should You Celebrate Email Unsubscribes?

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Celebrate Email UnsubscribesEvery time someone unsubscribes from my mailing list it stings a little bit.

To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision.

If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings. If you are a blogger, I’m sure you can relate.

But actually, if you unsubscribe today, I missed your expectations long ago. I just didn’t know it until now. [Read more…]

How Not to Manage Email Unsubscribes [4 Awful Examples]

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Unsubscribing should be easy!

Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of.

The problem is, publishers and marketers rely heavily on email. In order to keep their subscriber counts high and continue getting their message out through email, they make unsubscribing an ardous process.

Here are four examples of unsubscribe process that tell your audience you don’t care what they want, as long as they stay on your email list. [Read more…]

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

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Please!What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away?

Although it may seem absurd, this question is relevant today for two reasons:

  1. Congress continues to consider privacy legislation every year, and although not well understood, it is broadly supported by constituents. In need of popular support, this Congress may finally take on extensive privacy reform.
  2. More importantly, social media is much closer to an opt-in channel than email. On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. On Facebook, it is the only option.

[Read more…]