The More You Share, The Less We Care

Lemming Off a CliffIt’s true. When people share too much, we tune them out. We only half-listen, or we just walk away.

In social media, we do the same thing. We skim over the update from the chatterboxes, not giving them the same attention as updates from others we see less frequently in our stream.

Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. In a bad way. [Read more…]