B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts.
In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter.
There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing.
Here is a better way, along with actual results, that companies can use to drive leads through social media. [Read more…]