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How to Solve the Marketing Skills Gap In Your Company

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Training-Marketers

A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster.

Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.” [Read more…]

Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions

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The most important thing I learned at this week’s SiriusDecisions Roundtable in Portland was not something Jonathon Block or Jay Gaines shared, and it wasn’t from a conversation with another attendee. It was the silence of Twitter. 

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. [Read more…]