Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers.
Definitions:
- Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.
- Leads in this post refer to contacts captured through a registration form, in line with the way B2B publishers label their programs.
As demand for B2B lead generation programs increases, new providers are springing up, sporting slick new websites, massive email databases, lower costs and brand new approaches.
As the landscape changes, here are some of the benefits and drawbacks [Read more…]