A Nontraditional Application of Triberr: B2B Marketing

Triberr LogoTriberr. Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. It is a lightening rod application.

  1. I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them.
  2. I use Triberr.

No, despite the reputation Triberr has with some people, these points are not contradictory.

As a marketer, if your social media program includes establishing individuals as participants in industry conversations, Triberr should be on your radar. [Read more…]

A New Definition for Inbound Marketing

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective:

  • Be found through the recommendation of others.
  • Delight those that find you.

According to Hubspot, a leader in inbound marketing, the definition of inbound marketing is “marketing focused on getting found by your customers.” The most common functional definition of inbound marketing is the combination of search, social and content. [Read more…]

Is Free Costing You Your Social Media Reputation?

Advertised Price: Free. Real Price: Your Reputation and Influence.

How much will you pay for a service that saves you time in social media? Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. However, increasingly companies are asking us to pay by promoting their products and services to our connections.

A number of tools and services are available for the cost of social promotion. I can imagine the mindset of those creating these tools:

  • Create word of mouth support for our offering.
  • Drive traffic and increase our advertising revenue.
  • Expand our user base and increase opportunity for a big cash out.

The challenge is, required sharing does not create credible word of mouth. Paper.li and TrueTwit are both illustrations of the problems that arise when companies require promotion to your connections. [Read more…]